what is Motion Design?

Creative direction & Design: Tomer Malcov
Animation: Tomer Malcov
Sound: Gil Wallach

As a motion designer, I often find it challenging to explain what I do to people who are not familiar with the field. Motion design is not just animation or graphic design, but a unique blend of both.

It involves creating dynamic visuals that convey a message or tell a story. To illustrate what motion design is and how it works, I made a short video that showcases some of the principles and techniques I use in my projects.

I wanted to keep the video simple and fun, so I used basic shapes, bright colors, and minimal text.

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